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EFF-IT (Our Movement)
Our philosophy is simple: sometimes you just have to say F*CK-IT (or in a less vulgar manner, we prefer to say EFF-IT). Do you have a crush on a guy? TALK TO HIM. EFF-IT. What's the worst that can happen? Do you want to take a vacation? EFF-IT. Do it.
Compliment someone who is having a bad day. Tell your parents you love them. Quit that job you hate. Because well... eff-it.
psssttt - by the way... Want to get featured on our Instagram? Wave your bikini top in the air. Take a photo like the one below (or to the right if you're on desktop), and tag us with the hashtag #EFFIT