Our Story

How was our brand born?  Well I'll be honest, it wasn't easy.  We had a lot of failures, a lot of mistakes, but we never backed down from the challenge we placed ourselves in.  We said f*ck it (hence our name, EFF-IT Swim), we are going to make the most badass bikini brand out there and no one is going to stop us! And that is exactly what we did!

The attitude that we had while building our swimwear brand --"eff-it, we got this, we are amazing.  We are going to build a brand that people LOVE" -- is the attitude that we hope to spread to women all across the world. We seek to empower women to go out there and live the life that they dream of.  Do you want to go to a country that you've never been to before?  EFF-IT, go for it!  What is holding you back? This is your life-- and you deserve everything that the world has to offer.

Our greatest driving force is our customers. We doNOTsell these bikinis to make a lot of money (seriously!), we do it because this is something we have a deep and burning passion for.  I could not think of a better job than having the ability to have such a direct impact on so many woman across the world. It is a blessing to be able to make our ladies feel and look beautiful. 

About Our Swimwear:

Our swimwear is an extension of our beliefs in our EFF-IT movement.  We aspire to be one of the most well known bikini brands in the world. We have tested, and tested, and TESTED, hundreds and hundreds of designs.. different types of fabrics, different styles, different sizing-- the list goes on.  We seriously care so much about giving our customers amazing swimwear that it hurts. 

By the way, if you didn't already know...

Wanna be featured on our Instagram? Buy one of our bikinis, wave your bikini top in the air, and take a photo like this.  Be sure to tag us and use the hash tag #EFFIT